Department of Marketing

Blending Trends and Business

At Georgia Southern University, you’ll find programs designed to propel you into a career in the rapidly changing world of marketing. This AACSB-accredited institution stands among the top 5% of global business schools with programs taught by faculty committed to your success. Choose from specializations like sales and sales management, fashion merchandising or retail management to customize your education to your career goals. You’ll dive into studies encompassing fundamental concepts, techniques, and tools essential for crafting impactful strategies and tactics that move business forward.

Shape the Future of Marketing

Your academic options in Georgia Southern University’s Marketing Department offer a range of studies from a marketing degree with concentrations in sales, fashion merchandising or retail management. Learn from expert faculty and engage with a curriculum merging business principles with market trends, preparing you for a successful marketing career.

Degrees & Programs

Careers in an Interconnected World

$79,333 Average Salary

Enrolling in Georgia Southern University’s Marketing program opens doors to a spectrum of prestigious career opportunities. Graduates find themselves well-prepared for roles such as marketing manager, project manager, customer success manager, sales manager, and even chief marketing officer. 

With an average salary of $79,333, alumni have successfully joined industry giants like Home Depot, Gulfstream Aerospace, AT&T, Delta Air Lines, State Farm, and The Coca-Cola Company. This program isn’t just about learning marketing; it’s about mastering it to lead and innovate in the corporate world.

Georgia Southern's Marketing, BBA Program

AACSB Accreditation

The Parker College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), and has been since 1983. This is a distinction that is held by less than 5% of the world’s business schools. Maintaining accreditation requires an institution to maintain qualified faculty and an established program of continual improvement. This requires a great deal of work by the faculty and administration, but it sets our programs apart as some of the top programs in the world.