From field to front office, a Bachelor of Science (B.S.) in Sport Management from Georgia Southern University teaches you what it takes to succeed in this multi-billion-dollar industry.
Locations
- Statesboro Campus (In Person)
Why Major in Sport Management at Georgia Southern?
- Study at one of the oldest sport management programs in the U.S.
- Students graduate with real-world experience.
- Tap into a nationwide network of successful sport management alums.
- 124 credit hours to completion.
Think you know sports? How about the marketing, event management, policy development, legal, financial and other business aspects of teams and venues? A deep understanding of these topics is necessary to make it in the highly competitive arena of sport management. At Georgia Southern, you’ll learn what you need to be successful in the industry while studying in one of the nation’s oldest sport management programs.
Throughout, you’ll have the opportunity to complete an internship for academic credit with a team or sports-related organization. And our reputation opens doors: Students have previously interned with the Atlanta Falcons, Disney Sports and the U.S. Olympic & Paralympic Committee.
Ready to Apply?
What Can You Do With a Bachelor’s in Sport Management?
The key to competing on the field is preparation. It’s no different for a career in sports management — and Georgia Southern’s program is among the oldest — and best — in the country. With the global sports industry responsible for generating hundreds of billions of dollars a year, it’s no surprise you’ll face a crowded job market. But you’ll also find that your Georgia Southern training gives you the skills to land jobs in disciplines as diverse as coaching, event management and marketing.
Where our graduates work:
- Academy Sports + Outdoors
- Atlanta Falcons
- Atlanta Hawks
- Georgia State University
- Nike
What our graduates do:
- Arena management
- Athletic director
- Communications manager
- Events management/planner
- Youth sports assistant director
What You’ll Learn
Our broad-based bachelor’s in sport management program combines coursework specific to the field with a liberal arts education. Gain a well-rounded understanding of the humanities and fine arts, science, mathematics, technology and the social sciences — and acquire essential skills. As part of the sport management major, take seven core classes exploring finance, facility and event management, and legal issues. In addition, you’ll select a concentration, so you can zero in on a particular aspect of the industry.
In preparation to excel behind the scenes, this structure helps you understand the impact of sports on society, as well as the professional skills needed to orchestrate schedules, run venues, oversee athletes and build various media and business relationships.
See the CurriculumConcentrations
On every team, different players have different roles. Likewise, in our program, sport management majors select whether they want to work in marketing, sport development or administration.
Sport Marketing and Revenue Generation
Build the marketing, branding, customer retention and sales techniques needed to enter the largest job sector in the sports industry. Courses cover brand management, consumer behavior, ticket and sponsorship sales and more.
Sport Development
Teams and athletic clubs — from Little League and schools to college and professional organizations — bring communities together and often become a force for change. In this concentration, coursework focuses on planning, research and policy development to help you harness the economic and social power of sports.
Athletic Administration
Combine elective courses from sport management and other related disciplines to chart your own path toward intercollegiate athletics or professional sports administration.
Internships
Sport management majors have the option to complete a full-time (480-hour) internship before graduation. Many of our students start at the top of the field: Previous placements have included Auburn University, the Atlanta Motor Speedway and the Kansas City Chiefs.
About Internships
Want to Learn More?
Explore essential information about our B.S. in Sport Management program, including application details, accreditation status, and licensing disclosures. Gain insight into the program’s credibility and requirements to help you start your journey toward success with the knowledge you need.
Follow these steps to complete the Georgia Southern application:
- Create an application account.
- Complete our online application using the PIN you received after creating your application account.
- Once complete, pay the $30 application fee or upload a valid fee waiver. Previous Georgia Southern applicants and dual enrollment students do not need to pay the fee.
You can check your application status at My.GeorgiaSouthern.edu/admissions three days after completing your application. This page contains live information about your admission status, including a checklist of missing documents we need to make a decision.
Apply as a First-Year Student Transfer to Georgia Southern*Please upload the completed internship application.
**Once an internship is secured, please submit forms 1-4.
Contact the program coordinator, Gregg Rich, at grich@georgiasouthern.edu.
In the past, students in the sport management program at Georgia Southern University have had opportunities to work with a number of professional sports teams, sport marketing companies, individual tournaments and event sites, and sport businesses. A few of these sites include:
| Professional Sports | College & University Athletics | Sport Marketing Companies | Sport Organizations |
|---|---|---|---|
| Atlanta Falcons | Auburn University | IMG | The U.S. Olympic & Paralympic Committee |
| Atlanta Braves | Georgia Tech | Octagon Sports | American Junior Golf Association |
| Atlanta Hawks | Florida State University | Vivid Marketing | Savannah Sports Council |
| Kansas City Chiefs | University of Georgia | Event Masters Classic Sports | Jacksonville Sports Development Authority |
| Baltimore Orioles | University of Tennessee | Career Sports Management | Atlanta Motor Speedway |
| Gwinnett Stripers | Chick-fil-A Peach Bowl | The Aspire Group | The Family Circle Cup |
| Cleveland Indians | Salisbury State University | RBC Heritage Classic | |
| Nashville Predators | University of Tennessee-Chattanooga | Disney Sports |
Alumni Feature
Baseball, football, hockey: Ross Euteneuer, ‘13, has done it all. Since graduating from Georgia Southern, he’s completed two graduate degrees and worked for the Kansas City Chiefs, Major League Soccer, the Atlanta Gladiators, the College Football Hall of Fame and Atlanta Motor Speedway. Today, he continues to give back as a member of the Waters College of Health Professions Advisory Board.
WCHP Matters, 2024 Edition
Related Programs
Take the Next Step
Begin a career where the action is. Learn more about how a Georgia Southern education positions you for success in a fast-paced field.
Contact Us
Gregg Rich, Ph.D.
Statesboro Campus
RM 1119A, Hollis Building
912-478-2583
grich@georgiasouthern.edu