Use your marketing degree to learn technical, highly-sought-after skills—from product research to consumer analytics and strategic positioning—with application in nearly every industry.
Locations
- Statesboro Campus (In Person)
- Armstrong Campus (In Person)
Why Get a BBA in Marketing?
- Entire a high-demand and growing field of business.
- Apply your knowledge to a variety of industries, from oil and gas to retail and consumer goods—all of which utilize sales and marketing.
- Learn the ins and outs of consumer research, sales modeling, product lifecycle analytics and more.
- Choose an emphasis in either Fashion Merchandising or Sales and Sales Management.
- Gain invaluable internship experience with companies like AT&T, Berkshire Hathaway, Gulfstream Aerospace, JEAR Logistics and the Yamaha Motor Corp.
The BBA in Marketing program at Georgia Southern prepares graduates to excel in a key business role—that of sales and marketing specialist. Given that every industry relies on sales to drive profits and spur innovation, the skills you learn in this program are widely applicable.
You’ll learn how to analyze a product’s life cycle, how consumers make purchasing decisions and how to leverage data and analytics to strategically position goods and services.
Whether you are interested in fashion, technology or the complexities of marketing itself, this program is the ideal starting point for a successful career in business.
Ready to Apply?
What Can You Do With a BBA in Marketing?
A BBA in Marketing opens up numerous doors in the world of business—across both industries and roles. From sales to consulting to advertising, your marketing degree will give you key skills and highly-valued insights.
Where our graduates work:
- The Parker Companies
- Electronic Arts
- AFLAC
- Ascendant Media Group
- Citizens Bank
- Citi
- Agfirst Farm Credit Bank
- Wells Fargo
- JCB North America
- Cox Automotive
- Toast
- Conga
- U.S. Army
- Social Security Administration
- Ardent Health Services
- HCA Healthcare
- Tchibo
- ASF Logistics
- FedEx Express
- C.H. Robinson
- Sonatype
- Verizon
- Interfor
- Walt Disney World
- Cisco Systems
What our graduates do:
- Account Executive
- Account Manager
- Sales Representative
- Chief Executive Officer
- Project Manager
- General Manager
- Marketing Manager
- Business Development Manager
- Sales Manager
- Marketing Coordinator
- Real Estate Agent
- Store Manager
- Recruiter
- Consultant
What You’ll Learn
As a BBA in Marketing major you will learn industry-standard models used to analyze, predict and assess product performance, as well the strategies to effectively market products and leverage data. Key concepts include the marketing mix, the product life cycle tool and the consumer decision-making process model. Specific courses include:
- Principles of Accounting
- Introduction to Business
- Principles of Macroeconomics
- Marketing Research
- Consumer Behavior
Build your Experience
Center for Sales Excellence
The Center for Sales Excellence supports and promotes students pursuing a career in sales via role-play experience in our dedicated labs and personal connections with our business partners.
Explore Our Resources
The Parker College of Business offers numerous resources for students, from tutoring to internship opportunities to special certifications.
Find an Internship
Internships are an invaluable experience when it comes to setting your career goals and trajectory. We offer several opportunities and resources for students looking to find an internship, including guidance on taking internships for academic credit.
Take Action
Follow these steps to complete the Georgia Southern application:
- Create an application account.
- Complete our online application using the PIN you received after creating your application account.
- Pay the $30 application fee or upload a valid fee waiver once complete. (Previous Georgia Southern applicants and dual-enrollment students do not need to pay the fee.)
Check your application status at My.GeorgiaSouthern.edu/admissions three days after completing your application. This page contains live information about your admission status, including a checklist of missing documents we need to make a decision.
Apply as a First-Year Student Transfer to Georgia SouthernWe’re proud of the Parker College of Business’s AACSB accreditation, a distinction only 5% of business schools achieve.
If you want to be a fashion buyer, retail store owner or manager, or sales representative in the fashion field, this emphasis will provide you with a broad knowledge of business and marketing in fashion and retail. You will learn about the latest trends in the industry and the newest technological advances. The Center for Retail Studies provides hands-on opportunities like attending the National Retail Federation BIG Show, conferences around the country and national competitions.
If you are interested in sales as a potential career opportunity this is the emphasis for you. There is a global demand for professionally trained and educated sales representatives and the Sales and Sales Management emphasis prepares you to meet that need—one reason we’re recognized as a top program by the Sales Education Foundation (SEF).
Organizations sponsored by the Department of Marketing are available to students majoring in business disciplines and allow students to become actively involved in professional development activities and to gain leadership and administrative skills in a variety of officer roles.
The National Retail Federation Student Association is a student organization dedicated to promoting the interest of retail education, networking, service, and retail career development.
Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities; to encourage scholarship, social activity and the association of students for their mutual advancement by research and practice; to promote closer affiliation between the commercial world and students of commerce; and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community.
Marketing Mix
Marketing is organized around the structure known as the marketing mix, which includes product, price, place and promotion. These are the basic strategies that are the core of all marketing activity. As such, marketing faculty members chose to assess the understanding, utilization and application of these strategies for our graduates using two tools or structures common to all marketing classes: the Product Life Cycle (PLC) and the Consumer Decision-Making Process (CDMP).
Product Life Cycle
The PLC is a graphical tool that describes the typical stages that a product or industry passes through during its life from introduction to obsolescence. It has four stages, each with its own application of the marketing mix from both the consumer and organizational point of view. The PLC is a basic foundational element that all marketing graduates must master.
Consumer Decision-Making Process
The CDMP is the set of stages that a consumer passes through, often unconsciously, in making a purchase decision. As with the PLC, elements of the marketing mix inform each stage. This CDMP model is a basic foundational element that all marketing graduates must master.
- SLO 1: marketing graduates will be able to describe the marketing mix and its implications across each stage of the product life cycle.
- SLO 2: marketing graduates will be able to describe the marketing mix in relation to the stages of the consumer decision-making process.
- Marketing students will be able to list and explain the stages of the CDMP.
- Marketing students will be able to describe the marketing objectives and tasks appropriate for each stage of the CDMP.
- All marketing graduates, regardless of concentration, are assessed using the above SLOs.
- All marketing graduates are assessed using the general Parker College of Business SLOs that are common to all Parker College of Business students.
The BBA Program in Marketing is not designed or advertised to meet any state licensure or certification requirements.
Related Programs
Take the Next Step
Learn an invaluable business skill and embark on a highly rewarding career in sales and marketing with a BBA from the Parker College of Business.
Contact Us
Parker College of Business
P.O. Box 8002
Statesboro, Georgia 30458
Phone: 912-478-2622